There are many other blog platforms on the web, however Blogger is simply the easiest interface for creating web presence I have ever used. Plus it's free!
Blogger offers several basic templates but has built in options to control many different aspects of the look and feel of the blog - so you can very easily create something unique.
Blogger also offers multiple pages to add static content to your blog - in essence creating a flexible website that can be used for any purpose!
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